- Going Green
- is a very important to many consumers now
- furniture that made from reusable material, or "upcycled" from another piece
- Multi-functional
- consumers that live in small urban homes and apartments seek for furniture that serve double or triple duty
- Integrated technology
- wanted their furniture to help them be functional
- can be simple as cord organizer on a dresser or a USB port in desk.
According to Franklin Furniture Institute Furniture Outreach Program which was prepare by Nicole Ponder, a professor of marketing, one of his survey did mentioned about features for which consumers will pay more.
- 24.2% of consumers willing to pay more if the furniture is high on quality.
The other features where consumers willingly to pay more is that
- 12.9% of consumers able to get exactly what they want,
- 13.1% able to find a furniture that is customized to fit their style and preferences,
- 9.8% of consumers will pay more if the furniture is made with environmentally-friendly materials.
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